Is This the End of Almond Milk?

Playing Almond, Soy, and Coconut Milk Crackdown?

The US Food and Drug Administration may soon be enforcing a federal standard defining milk as “coming from the milking of one or more healthy cows.” This means that non-dairy alternatives like almond milk, soy milk and coconut milk will need new names.

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The Doctors think the name crackdown is a bit over the top and wonder if it’s financially motivated. Dermatologist Dr. Sonia Batra shares that sales of true dairy products are projected to drop by 11% between 2015 and 2020 and dairy alternatives are projected to increase by 61%.

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ER physician Dr. Travis Stork points out a bigger concern than what we call these beverages is the assumption by many people that drinking almond milk will give you the same protein and nutrients as eating almonds. This is where some confusion lies. Dr. Batra adds focusing on the nutrition is more important than the terminology.

The Doctors try and pitch some new names for these alternative milks like “almond beverage” and “almond juice.” An audience member suggests “almond drink.” What do you think a good new name is?