How Color Can Shape your Perceptions and Mood
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The Doctors welcome color historian and author Carolyn Purnell to weigh in on whether colors can really influence our behavior, mood, and emotions?
We ask her if the colors we see in our daily life influence how we feel. "Color psychology is real... but what we have to remember is that perception is a mix of biology and culture," she says, explaining over the course of history the perception of different colors has changed.
She says the color green is now thought of as earthy, calming, and natural, but during the 19th century, the color was associated with anxiety and madness. Additionally, during the 19th century, the color yellow was often thought of as depressing and degenerate, but now it is associated with leisure and happiness.
What about the color of our clothes? The color historian says many people feel empowered when they wear black, but she believes the association of that feeling comes from within the person and not from the actual color. But she says if you get a sense of power from black or any color when wearing it, to embrace it.
Carolyn also explains color plays a big part in what we buy and notes consumers will base an estimated 60 to 90 percent of their decision to buy or not to buy based on a product's color.