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The Internet is buzzing over the new “Perfectly Fit” advertising campaign from designer Calvin Klein. The ad features size-10 model Myla Dalbesio, who labeled herself a “bigger girl” in a recent interview, leaving readers to wonder when a size 10 became considered “plus-size.”
“Those sizes, they don’t mean anything,” OB-GYN Dr. Jennifer Ashton says. “In one store, you’re a size 10, you walk into another store and you’re an 8 or a 12 … Why can’t you just say you’re healthy and you look good in your clothes?”
Plastic surgeon Dr. Andrew Ordon adds that the average high fashion model is between 5 feet 9 inches and 6 feet tall, with between a 22-inch to 26-inch waist. Whereas the average American woman is 5 foot 3 inches tall with an average 27-inch waist.
“Why don’t we pick models that are a little more like the average person?” Dr. Ordon asks.
In response to the controversy, a spokesperson for Calvin Klein issued the following statement:
The new Calvin Klein Underwear Perfectly Fit imagery features models Myla Dalbesio, Jourdan Dunn, Amanda Wellsh, Ji Hye Park and the face of the brand, Lara Stone, in several styles. The Perfectly Fit line was created to celebrate and cater to the needs of different women, and these images are intended to communicate that our new line is more inclusive and available in several silhouettes in an extensive range of sizes.