Old Navy Plus-Size Pricing Controversy

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Playing Plus-Size Price for Plus-Size Clothing?

The Doctors weigh in on a recent controversy regarding clothing retailer Old Navy’s policy of charging between $12 and $15 more for plus-sized women’s clothing while charging the same price for men’s clothing regardless of size. The brand’s practice has been labeled sexist and sizeist by some consumers and consumer advocates. 

“I think it’s price discrimination,” OB-GYN Dr. Jennifer Ashton exclaims. She says that she believes the additional cost of materials required for plus-sized clothing should be built into the company’s price structure and should not be charged at the cash register. “Are you going to discount a size zero?” she adds.

Gap, Inc., the parent company of Old Navy, issued the following statement in response:

Old Navy is proud to offer styles and apparel designed specifically for our plus-size female customer, which includes curve-enhancing and curve-flattering elements such as four-way stretch materials and contoured waistbands, which most men’s garments do not include. This higher price point reflects this section of unique fabrics and design elements.

  • Do you think it’s fair for clothing companies to charge a higher price for plus-size clothing? Share your thoughts in the comments section below!