Kitson, an L.A.-based clothing store popular among teenagers, has been criticized for making often-abused drugs, such as Xanax and Adderall, fashionable by selling T-shirts with the names of prescription drugs on them. Below are the full statements from the retailer, as well as the makers of the drugs featured on the T-shirts.
Statement released by Kitson from the designer of the T-shirts, Brian Lichtenberg:
“I have created a collection of T-shirts that are a parody of pop culture. This particular collection of prescription tees is simply a commentary on what I see happening in our society. Call it what you may, but art in all forms is created off of pop culture and the social situations that surround it. A large percentage of Americans are prescribed these drugs by doctors every day for legitimate reasons. These are not illegal substances. These tees are not meant to encourage prescription drug abuse. But if they open the door to a much-needed dialogue, as they seem to be doing now, then mission accomplished.” -- Brian Lichtenberg, designer
Statement from Shire, the makers of Adderall:
“Shire recently became aware of the apparel company Kitson’s marketing of shirts bearing the word 'Adderall.' Shire has had no involvement in the development and marketing of these shirts, nor do we have any business relationship with Kitson or the designer of the shirts. The use of Adderall by Kitson in this manner represents an unauthorized use of Shire’s Adderall trademark. Further, the use of “Adderall” in this fashion gravely concerns Shire as it glorifies the misuse and diversion of a federally controlled prescription drug for the treatment of ADHD. Shire opposes the misuse and diversion of prescription drugs."
Shire is currently assessing its options to address this unauthorized use of the Shire trademark “Adderall.”
Statement from Pfizer, the makers of Xanax:
“Pfizer has no relationship with the designer of this clothing line or the store in which this clothing is being sold and had no involvement in the development or marketing of this clothing line. We are taking this unauthorized use of our trademark very seriously and are considering all possible courses of action.”